since 1976
since 1976
PROTON overall sales for 2017 was at 70,991 units compared to the 72,291 units sold in the previous year. The overall number was affected by poorer fleet sales with 2,807 units sold in 2017 due to lower taxi orders.
Retail sales increased 2.5% to 68,184 units in 2017 from 66,513 units in 2016. A healthy growth was seen from the Central, South, East Coast regions and East Malaysia, each recorded between 1% to 10% increase in units of cars sold.
The Saga, Persona and Ertiga make up 80% of total Proton car sales for 2017. Our best-selling car, the Saga registered steady sales at above 30,000 units in 2017. As the most affordably-priced sedan, the Saga is still viewed as the most value-for-money car in its segment and hence, maintained its popularity among first time Proton car-buyers or as a second car. Persona, however, registered a 27% increase with 19,510 units sold compared to 15,390 units last year. The Ertiga also gained healthy acceptance in the market with 6,091 units sold in 2017.
Quality improved threefold
“Part of the reasons that sales of our cars stabilised in 2017 is due to the aggressive quality improvement exercise done internally. Our counterpart from Geely Auto performed a stringent quality audit of our cars and within 3 months, we were able to improve our quality points threefold. The audit was measured using a stringent system, which is aligned to the international standard of Volvo cars, as practiced by Geely. As we also already know, Proton cars have proven that they are durable and reliable, having gone through rigorous testing when we participated in the Sepang 1,000km endurance race in November 2017 and won Overall Champion. All these can only be achieved with the strong teamwork between the management team and employees,” said Abdul Rashid Musa, Vice President of Sales & Marketing, PROTON.
“We are looking at 2018 more positively and we hope to intensify our efforts to do better this year. This year will be a critical year for PROTON as we shall be implementing activities aligned to the new 3-10 years Business Plan, key to the turnaround of the Company. In order for us to pick up our sales numbers, we shall be taking further steps for more attractive consumer campaigns, and improvement of product and service quality,” Rashid added.
Chinese New Year promotion
For the Chinese New Year promotion, PROTON is offering prosperity discounts* for all Proton models, up to RM3,500* for a Saga, up to RM4,500* for a Persona, up to RM5,000* for an Iriz, up to RM5,500* for an Exora and up to RM13,888* for a Perdana.
In conjunction with the festive season and in anticipation to the long journeys that our customers will be making for the festive holidays, Proton owners are also invited to a free 20-point safety inspection at any authorised PROTON service outlets.
For more information, customers can contact PROTON Customer Care at 1800 888 398 or email to us at customercare@proton.com. Customers can also visit www.proton.com or our official Facebook page at www.facebook.com/ProtonCarsOfficial. For added convenience, customers can download the official MyProton mobile app, available via Google Play and Apple App Store.
*Discounted value varies by models. Promotion valid until 31 January 2018.
CLARIFICATION ON BITCOIN TRANSACTION FOR PROTON CARS
Meanwhile through an official statement, PROTON wishes to clarify on the reports that have gone viral on social media, with regards to the usage of Bitcoin and Ethereum to purchase Proton cars.
PROTON does not recognise such transaction or offer and such transaction was independently initiated by a dealer of PROTON. Operations by the dealer has been suspended, pending further investigation.
PROTON is open to innovative ways of car sales to keep customers’ interest in our cars. However, we would also like to caution our sales network to exercise consideration and due care in carrying out promotion activities which are not endorsed by the Company.
